Amazon, OpenAI, and China’s Zhipu unveil new AI tools amid intensifying competition

In contrast, open-source models go a step further by releasing the underlying code, datasets, and training processes.

“The world is moving towards open models as enterprises prefer to have more control over what they are using,” Srinivasamurthy said. “With Meta and DeepSeek gaining traction due to their open nature and democratization of AI. A shift towards open models was a matter of time for a pioneer like OpenAI. This move will make the market even more competitive.”

As companies reassess their AI strategies, the tension between control, performance, and innovation is expected to shape how and when agentic AI tools are adopted at scale.

Reshaping enterprise strategy

The new launches underscore the shift in how AI is poised to integrate into the enterprise technology stack. Analysts say these developments could accelerate adoption while also forcing businesses to rethink control, customization, and competitive strategy.